A Sample Size Q&A Lindsey Guest, Founder & CEO of Beauty Army
I’ve been following Beauty Army since its beauty debut in January 2012. Marching out with full force this luxury beauty sampling company founded by Lindsey Guest, is similar to other box beauty sampling services you may have become familiar with, the difference being 6 healthy sized samples selected by YOU for $12 delivered to your door each month.
The response and fan base has been exciting to watch grow and they really provide you with a community of beauty enthusiasts that truly want to help you pick the best products for your buck. Not only do you learn about the products before you select them, but you get a little info on the product distributors as well. Everything is set up to help you. Even beauty bloggers and vloggers have contributed their selections and reviews each month.
I had the opportunity to interview Lindsey for MODE. I hope you find her story inspiring and the enthusiasm about Beauty Army contagious!
M: When did you get the idea for Beauty Army?
LG:I was working as a freelance makeup artist in New York City and in Boston, working daily with professional models. They told me what a difficult time they had finding the right beauty products. I thought that if professional models had trouble finding and buying beauty products then there was no hope for the everyday woman and viola! Beauty Army was born!
M: Did you always want to work in the beauty industry? What was the inspiration to switch careers after receiving your MBA?
LG: I was always fascinated with the beauty industry. I find makeup inspirational and artistic. It can increase self-esteem and bring art into the lives of the everyday woman. I always wanted to be in the business of beauty but was never sure how. I completed my Masters Degree in Integrated Marketing and Communication and then decided to dive into the world of beauty because there is where my passion is. I attended the Bobbi Brown school of makeup artistry in Boston, MA and began my 2 year career as a freelance makeup artist working primarily on fashion photo shoots. It was during this time that I came up with the idea for Beauty Army and finally found a way to be involved in the business of beauty and help women discover the best products for them based on their own individual needs.
Running Beauty Army bring so much happiness into my life because I get to bring it into the lives of others. That’s why I work non stop to make Beauty Army the absolute best beauty discovery company out there.
M: Since founding Beauty Army, what’s been the biggest lesson you’ve learned as a business owner and entrepreneur?
LG: KEEP GOING! That’s definitely my mantra. Everyday is different and presents its own unique challenges. If you truly believe that what you are doing will make a difference and it’s what you’re supposed to be doing then….keep doing it and KEEP GOING!
M: What about Beauty Army separates it from other, similar businesses that provide bundles of monthly beauty product samples?
LG: Our members can choose their samples! This eliminates wasted samples and provides a much better service to both our partner beauty brands and to our members. We have created a beauty community and allow our members to review their samples. This helps them determine if they want to buy the full size.
M: What’s something you do behind the scenes for Beauty Army that we don’t know about?
LG: I art direct and cast all of our photo shoots and do most of the makeup. I’m also very hands on. There isn’t one aspect of Beauty Army that I’m not involved in.
M: What’s the most common mistake you find that women make with their makeup?
LG: I find that women get stuck in a makeup routine that takes the fun out of makeup. Discovering new ways of applying makeup and new products is what makes makeup fun. Remember-variety is the spice of life!
M: If you were going through airport security and the TSA was only going to let you keep one thing from your makeup bag, what would you keep?
LG: Lip gloss.
M: Do you find that women have intense loyalty to certain beauty products? What have you found to be the most popular products?
LG: I have found that women are loyal to certain brands but all of them are willing to try something new. The beauty industry is filled with innovation and women know that. Most don’t want to use what their grandmother used. We have lots of popular products but the most popular has to be the Shea Terra Deep Pore Facial Cleanser.
M: Do you think there’s demand to expand the Beauty Army concept to men’s products?
LG: Oh yes! We already allow our members to select men’s products in the beauty profile!
M: Last, what can be expected in year two from Beauty Army?
LG: BIG BIG things but you’ll have to wait and see. I can tell you that we have some very exciting things in store for our members!
Beauty Army wants YOU to join the revolution, fyi, it’s probably the most fab army ever.