If you’ve read my blogs on TOMS and Krochet Kids International, you know I love a great product that also aims to give back in some way. I was walking by the Kids’ Department at Nordstrom a few months back when I discovered Pura Vida Bracelets. I immediately fell in love with the adorable little bracelets, but I didn’t buy any that day. I knew there was some sort of a story behind them, and I wanted to find out before purchasing them. I immediately googled “Pura Vida Bracelets” and once I found out the amazing story behind these cute must-have accessories, I had to have them.
Pura Vida Bracelets are simple, handmade, string bracelets that come in a wide variety of color combinations. The phrase “Pura Vida” means “pure life” in Spanish. Pura Vida Bracelets started in Costa Rica in 2010 when two friends, Paul Goodman and Griffin Thall, discovered a Costa Rican man named Jorge making the colorful bracelets. They asked him to make them several hundred bracelets to take back and sell in the U.S. They continued to have Jorge make bracelets for them and gave much of the revenue back to him in order to create a better life for the man. In less than a year, the company has grown to making over 10,000 bracelets a week!
I love the idea that each bracelet is handmade and it’s super fun to sort through all the hundreds of bracelets that each store carries to find one with the perfect combination of colors that I’m looking for. Pura Vida Bracelets are now available at over 500 stores nationwide and range from $5-$10. Check out the list of retailers here.
And “like” Pura Vida Bracelets on Facebook at http://www.facebook.com/puravidabracelets!