I was looking at pictures from the People’s Choice Awards and what everyone wore, and I kept going back to Selena Gomez. Yeah I know I was surprised too. Well until I found out who she was wearing. She walked the blue carpet in a classic, soft pink, one shoulder Paule Ka dress. I thought the dress was perfection and was disappointed when I found out she was quoted as saying, “Paule Ka. I don’t know who that is, but thanks!” when asked who she was wearing.
So instead of sharing my top 10 picks, which I’m sure you’ve seen all over the place by now I decided to tell you about one of my favorite designers. If you love Jackie O, Audrey Hepburn, or Parisian fashion you’re going to love Paule Ka.
Since creating the brand Paule Ka in 1987, Serge Cajfinger, founder, President and Stylist, has lead the company from one success to another. In 1974, Serge Cajfinger, founded a fashion boutique in Lille with his mother and aunt Paule. This was the beginning of a story, his first footsteps into the metier. As an admirer of Jacky Kennedy, Audrey Hepburn or Grace Kelly, Serge Cajfinger is creating a very elegant style for a bubbly woman with allure.
The clothes are some of the most luxurious I’ve seen and each season I’ve enjoyed the beauty that is Paule Ka. Most people aren’t familiar with the line so I’ve never really discussed it with anyone. I hope with celebrities like Selena Gomez, Jennifer Lopez, and Rihanna giving the brand more exposure it will become more accessible to shoppers outside of Europe and Asia.
I hope you enjoy looking at the pictures, and love Paule Ka as much as I do!

















this is the first I’ve heard of Ka..but wow, he makes some beautiful clothes. How sad that Selena Gomez responded like she did to that question..(TF)